About

The History

It Started WIth "Cheese"

I grew up spending my teenage years during the dawn of the digital camera. In high school, almost everyone I hung around with had one. Initially, I was happy to capture the memories we made together. 

“1-2-3 CHEEEEESE!” Click!

But, when I saw the photos that were taken, one thing would stick out to me. Why was my face so shiny? It looked like I’d been rubbing my face with french fry grease or something. Everyone else had a smooth, clean, baby face appearance.

“Is this how people see me?” I thought to myself. 

Insecurities flooded my mind. 

After a while, I dreaded taking photos worrying I’d be the literal “highlight” of it. 

Throughout high school, I’d try to wash or at least wipe down my face every chance I got.

Soon after, the “selfie” craze and social media blew up. That added another layer of anxiety regarding my skin’s oily appearance. I dreaded looking at pictures with me in it, fearing the camera’s flash had ricocheted off my forehead.

The insecurity stuck with me throughout my young adult years.

As a man, I thought it was a weird thing to be self-conscious about. So, I kept it to myself.

I searched for products or methods to de-shine my face and keep it looking and feeling clean throughout the day. The products didn’t work. Some of them made it worse.

Having to wipe my face with a towel constantly wasn’t a good look. Carrying around a pack of rice papers to blot my face wasn’t practical. The use of baby powder left my face caked with white residue – not a good look either. 

I used to have my ex-girlfriend apply her makeup powders to de-shine my face so that I would look up to par with her when we went out. But, the thought of being caught using makeup by friends didn’t sit well with me.

So, I decided to take matters into my own hands to create a solution.

I studied, researched, and interviewed cosmetologists, women, and dermatologists to brainstorm solutions to my problem.

Interestingly, while doing my research, I found out that I was not alone. There are a lot of men out there who are insecure about their oily looking skin. (Perhaps you feel the same way since you’ve read to this point). That motivated me further to create a product that would help men like us.

Long story short, as you know, we have founded the d*shine brand and developed our signature mattifying moisturizer

The goal was to make it simple to maintain that clean, confident look throughout the day, longer. And we achieved it. 

Our unique formula mattifies (de-shines) your face while hydrating and strengthing your skin. 

Just use it like you would a regular lotion. Rub a small amount on your face before heading out in the morning or whenever you need it. You’ll never worry about having a shiny face again!

The Mission

Though, we’re not stopping there. 

While developing the d*shine brand, we’ve founded an overarching mission for the company. It’s something that I felt I needed to do through the brand.

You see, a product like d*shine’s Mattifying Lotion is an external solution to help men live more confidently. As I’ve learned throughout the years, confidence is as much, if not more, important internally as it is our external appearance. 

Our mentality, mindset, mental health, and self-image are essential aspects of confidence.

We’re going to continue creating quality, industry-leading mattifying products for men, but with the mission of promoting the message that who you are is already great.

We’re just here to help expedite that greatness.

Through content published on here, Instagram, Facebook, and our other media channels, whatever we do, we aim to empower men like you!

d*shine is not just a brand or a product. It’s a lifestyle.

So, I ask you… 

“Do you have the d*?” 

Our Guiding Statements

Mission Statement: Helping men to be even more confident in their own skin.

Product Vision: Provide quality mattifying skincare products for men. 

Behind The Name: (Coming soon)

Why Your Oily Face Is Ruining Your Confidence

Why Is My Skin So Oily? (Men’s Version)

What Is A Mattifying Moisturizer?

Our mission is to help men become even more confident in their own skin through amazing content and quality, class leading products. Looking and feeling confident doesn't need to be hard, evidently, with d*shine.

Michael Castelo, Founder